A variety of different people are responsible for choosing the shares that make up a basket.
Anyone from well-known personalities and brands to investment clubs and asset managers.
Basket creators are NOT to be mistaken with financial advisers or fund managers who offer client advice, and therefore the creation of baskets is NOT financial advice.
If you need advice on the baskets you choose, please contact your financial adviser.
What is their involvement after I’ve bought a basket?
There is no further involvement from the basket creator, they are purely responsible for choosing the shares that go into the basket and what proportion of the total value of the basket each different share represents (referred to as the "weighting").