Our story

EasyEquities is a product of First World Trader (Pty) Ltd which is a Purple Group Limited Company. Purple Group Limited is a company listed on the JSE Limited (PPE).

EasyEquities was created in 2014 to address the inequality in access that millions of South Africans face when it comes to investing in the financial markets. Our aim is to democratise equity investments through our patented Fractional Share Rights model, which allows investors to buy and sell small portions of equities traded on stock exchanges.  

We currently offer access to local and international markets. Team Easy is always looking at new ways to expand our offering to different markets and asset classes as we look to bring the world of financial markets into the pockets of the everyday investor. 

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